How often do we watch a championship game, only to hear at the conclusion of the broadcast (and our viewing party) speculation about who is favored next season? Other than the victory parade, which only a small percentage of fans attend, the human spirit celebrates the pursuit rather than the capture.
Here's a head-scratching microcosm of this point: In the NBA, NHL, or MLB, for example, teams sell group tickets for regular season games. These are events planned by and for assorted organizations weeks or months in advance. And though the group had a great time, if it's determined on the last day of the regular season that their team qualifies for the playoffs, that same group will rarely purchase tickets to watch what is ostensibly the culmination of the season. It's one of the most perplexing things about ticket sales, and proof that it's about the results people get from the experience, not their undying devotion to seeing their team win it all.
Thank you for this article.
How often do we watch a championship game, only to hear at the conclusion of the broadcast (and our viewing party) speculation about who is favored next season? Other than the victory parade, which only a small percentage of fans attend, the human spirit celebrates the pursuit rather than the capture.
Here's a head-scratching microcosm of this point: In the NBA, NHL, or MLB, for example, teams sell group tickets for regular season games. These are events planned by and for assorted organizations weeks or months in advance. And though the group had a great time, if it's determined on the last day of the regular season that their team qualifies for the playoffs, that same group will rarely purchase tickets to watch what is ostensibly the culmination of the season. It's one of the most perplexing things about ticket sales, and proof that it's about the results people get from the experience, not their undying devotion to seeing their team win it all.
Great anecdote on how this idea of the journey over the destination plays out in the real world.